Skip to main content

a brand of country ...

When you think of “Switzerland”, what comes to mind?

Cheese?
Chocolate?
Watches?
On-time trains?
Swiss bank accounts?
The hospitality industry?
The Alps?
The Alphorn?
Those funny Alpine costumes?
Yodelling?
Clean mountain air?
The Eidelweiss flower?
The Swiss Army Knife?
Cunning trilinguists?

I understand that the Swiss government takes the Swiss brand so seriously, it makes sure only appropriate use of “Swiss / Switzerland” is used in brand names, worldwide.

So, if I were to open a café that I called The Swiss Kopitiam, I would expect to get a visit from the Swiss authorities, who would determine my right to use the name. I doubt that my half-Swiss heritage would automatically qualify me: I guess I would need to have some typically Swiss dishes, or have experimental menu items featuring a Swiss-Asian mélange, or something that truly justified the use of the name :p

A bit much, don’t you think, to monitor the use of a name to that extent?

Then again…

Another country recognized world-wide is, of course, the U S of A.

I don’t think they are hung up about their image the way the Swiss are. They have their reasons, I suppose.

But as a result of the perhaps lax attitude, you can stumble across shops such as this one:

Dunnolah if you can read properly or not: the name is “America Watch”, and it’s located somewhere in Mid Valley Mega Mall.

From my vantage point, I could see the following brands sold in this store:
  • Nike (okay, that’s a U.S. brand, no matter if it’s probably made in China)
  • SEIKO (Japanese brand, am I right?)
  • Victorinox – the Swiss Army brand

I bet if I walked in to see what else they sold, I wouldn’t find much else “American” there. Maybe the Guess brand got lah. I also bet chances are the owner, and salespeople, are Chinese. Malaysian, but Chinese.

I’m betting they have no real connection to “America”, let alone the U S of A.

and while we’re at it: have you stopped to think about just how pervasive, so universal, the US of A brand is? Even the word “America” is synonymous with the US of A, even though there are so many countries that belong to North, Central and South America, all having a piece of the “America” pie!

So why name the shop America Watch? Just to latch-on to world-widely recognized name, I suppose. Maybe that will attract more (mindless? braindead?) customers?

Where’s the “truth in their branding”?

Do they have the “right” to use the name?

All of a sudden, the Swiss don’t seem so anal after all.

Comments

  1. Actually, in the US of A, the state of Kentucky wanted to get a sizable portion of Kentucky fried chickens' earnings as royalty for using the state name. But the people at Kentucky fried chicken weren't amused so they changed their name to KFC... :D

    ReplyDelete
  2. LOL I could have sworn I'd read that the reson they rebranded to KFC was essentially to "hide" the fact that they served FRIED (unhealthy) chicken!

    ReplyDelete

Post a Comment

Dear legitimate commenters: all comments are welcome! My sincere apologies for making you go through the word verification hurdle, tho.

Dear spammers: please don't bother... I'm just gonna delete any spam that squeaks through word verification anyway, so why not save us both the trouble, eh?

Thanks!
*lynne*

Popular posts from this blog

Noritta Samsudin: Case closed? WTF?

I was amazed to read that Datuk Mustapha Abdullah, the city police chief considers the Noritta Samsudin murder case closed. (Click here and here for some articles)

Background
In July 2004, one En Hanif Basree Abd Rahman was acquitted and discharged by the court on the murder of Noritta. Of course, the months leading up to that ruling made for gross reading in the local newspapers… Early on I decided to just not read the papers, as it was obvious that the murder victim, who seems to have been a high-class callgirl, was the one being judged. I’m certain I did the right thing, for as time went by, more and more people started complaining about the level of detail being reported by the papers. Details about tears in the vagina, and age thereof seemed to be the focus of the court, rather than on the clients. Then again, from early on it was rumoured that many VIPs were among the victim’s “customers”, hence the blinkered focus on the victim rather than her clients. And the clients who…

BOH Seri Songket flavored teas

For many a year, boxes of BOH's Seri Songket flavored tea have served as handy buah tangans for relatives and friends in Switzerland and the USA, providing exotic teas in an exquisite bit of packaging. I'd not tasted any of these teas for myself, though, so this time around on my trip to Malaysia I made it a point to get me a few boxes of my own.

I picked three: Earl Grey with Tangerine; Passion Fruit; and Lime & Ginger; and have tasted two out of the three so far. According to Moomykin, the unlikely Lychee Rose combination is surprisingly good, so I'll grab that next time. Other flavors available in theory are Cinnamon; Clove & Cardamom; Mango; and Vanilla.

Review of the Seri Songket Passion Fruit flavored tea:
I've had this twice so far.

When you open the sachet, the smell/flavor is rather overpowering. But it all disappears when the teabag is steeped in hot water.

The first time, I used one bag to make 4 cups of tea. It seemed a touch watery, and tasted j…

It's been a while...

It's been so long.

Here's what's been going on. I had one kid, then another. Thing One / Nova was my first ever exposure to a kid. I'd never changed a diaper until he came along, and even then I deferred to the hubs or the NICU nurses before I forced myself to overcome that ?fear?.

He is my first. So I always wondered during tough times, was it just me? Or was it also him?

Turns out, it was us both.


He starts First Grade this August. He's currently being (re-)evaluated for an IEP (Individualised Education Plan). ADHD. ODD. ASD. SPD. The journey to these labels was a long one. And still ongoing because I don't think we have it quite right yet. But the labels help. I fought against getting labels. But now I seek them. Anything to help understand. Never in a million years would I have foreseen me medicating my kids. Yet here I am, seeking new meds, getting him a genetic test that should help identify which medications should help him, since the usual suspects see…